What are the other dry-cleaners getting wrong?
You might be shocked to learn that most other dry cleaners ‘dry’-clean your clothes in what is a potentially dangerous and toxic chemicals (such as perchloroethylene) and some older ones even use hydrocarbons (essentially petrol) as solvents to remove dirt. That’s why our competitor’s dry cleaning usually smells so bad!
Not only do these methods give worse results and smell bad, they threaten the economics of running a successful dry-cleaning business because:
- Perchloroethylene and hydrocarbon dry-cleaning machines can be twice as expensive or more to buy than our process.
- Solvents cost more to buy than water!
- Solvents have to comply with the Solvent Emissions Directive and so need to be registered and regulated with the local authority.
- More must be spent on storage and safe disposal of the toxic waste these processes generate. (Prima uses only environmentally friendly solutions that don’t generate any toxic waste).
- More training and in some cases, more staff, are needed to handle the chemicals used in our competitors’ processes – further adding cost to the operation.
- Use and disposal of solvents such as perchloroethylene and hydrocarbons can be harmful to the environment.
- France has banned the use of perchloroethylene from 2020 and California from 2023 and it may be that the UK and the rest of Europe follows suit. So any business set up to use these solvents is under threat.
- The result is that the costs become so prohibitive that many competitors operate collect-only or reduced service branches (one of them even sending items for cleaning in the laundries at HM Prisons!).
- This means their customers may only get a 2-day service, items can be lost and customers lose the benefit of personal service and expertise.
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