Why Prima is better and more profitable

Because our modern alternative to traditional dry cleaning is based on a unique water process and technology; our shops are cheaper to set up and run, we can thus offer competitive prices with more profit, do everything on the premises and give customers better results faster:

• Our machines are half the cost of standard dry-cleaning machines or less (because they don’t need to handle toxic solvents).
• No special safety precautions are needed, so set up can be much cheaper.
• Prima can be set up in premises as small as 750 ft2 (because our system uses lessspace than solvents or hydrocarbons) and works well in convenient secondary-retail locations off the high street – so your premises will be easier to find and cost less to rent (or buy).
• We require no special permits for the use or disposal of our gentle cleaning solutions.
• Our automated shops can be run by just one person – further keeping costs down.
• Our business has much less impact on the environment than others using toxic solvents – and less impact means less cost and much less risk to your business amidst tightening environmental regulations.
• You can serve all the work from your premises, so you don’t need to send anything away – which means you can keep more profit for yourself.
• Better results without the wait and a wider selection of items you can clean mean you will soon develop a loyal repeat customer base.
• We have arranged the best deals for your supply of consumables at a lower price because of the volumes we can order and economies of scale. This makes sales costs lower and so sales margins higher.
• We will help protect your territory – this means nobody local can compete with you using our processes.
• Prima gives you more and the potential to make more, at a much lower cost.